MIPPHARMA
A corporate website built to connect products, business and opportunities.
A distributor with a broad portfolio, distinct audiences and its own brands — organized into a clear, commercial and institutional digital experience.
Client
MIPPHARMA Distribuidora
Industry
Distribution / Health / Pharma
Project
Corporate Website
Many products, several audiences, one single message.
MIPPHARMA serves hospitals, pharmacies, supermarkets, retailers and regional distributors, with a portfolio spanning hospital supplies, personal care, baby care, supplements and its own brands. The challenge was presenting that breadth without turning the site into an online store — keeping negotiation with the sales team while conveying the authority of a solid distributor.
Extensive portfolio
Dozens of categories and formats had to be navigable in a few clicks.
Different audiences
Hospital buyers, retailers and industry partners look for different proof points.
Catalog without e-commerce
No prices, cart or live stock: the conversation happens with the sales team.
A growing brand
The operation needed an institutional showcase that matched its growth.
An institutional website with commercial logic.
We structured the site around two visitor questions: what MIPPHARMA distributes and how to buy or become a partner. Every section leads to one of those paths.
Information architecture
Company, portfolio, brands and sales channels in a short, predictable hierarchy.
Browsable catalog
Categories with imagery, description and a direct call to request a quote.
Editorial experience
Generous typography, real operation photography and breathing room to convey solidity.
Full responsiveness
Mobile-first layout for buyers who open the catalog straight from WhatsApp.
Categories organized for the people who buy.
Each category received its own visual identity within the same system, so buyers instantly recognize what they are looking for.
No prices, cart or live stock — negotiation is handled by the sales team.
Nutrafor
The company's own supplement line received a dedicated editorial space inside the site, with its own palette, visual rhythm and narrative — reinforcing brand value without competing with the distributor's institutional voice.
Nutrafor Senior
Daily nutrition for adults over 50.
Nutrafor Senior Diabetic
A formulation designed for diabetic consumers.
Dedicated page
Brand narrative, benefits and its own commercial call to action.
One site, several conversion paths.
Each profile quickly finds the right argument and the right contact, without wading through content meant for someone else.
From catalog to conversation in one click.
Every route on the site ends in a qualified contact: sales WhatsApp, client form or supplier submission.
Become a client
A dedicated flow for buyers, with categories and commercial possibilities.
Become a supplier
A channel for brands and manufacturers to present their products.
Sales WhatsApp
Pre-filled message on every category and call to action across the site.
Institutional catalog
Free browsing of the portfolio, followed by human sales support.
The project on screen.
Real screenshots from the live website at mippharma.com.
A distributor with a digital presence that matches its operation.
The website now works as MIPPHARMA's calling card, catalog and commercial front door — bilingual, fast and ready to scale to new categories and brands.
Next project
Your company can have a website like this too.
We build corporate websites that present your portfolio clearly and turn visitors into sales conversations.